Southwestern Wisconsin is a desirable area in which to to live, work, and raise a family. Viroqua is the county seat of Vernon County. It is prospering and growing, but it is still small-town America at its best. The town of Viroqua has a population of over 5,000, with a wide rural service area.

Schools (including excellent public schools, religious schools, and a unique Waldorf School as well as a Youth Initiative High School and other specialty schools) offer a superb education. Western Wisconsin Technical College has a campus in Viroqua, offering associate degrees in many fields and also lifelong learning classes. LaCrosse, one-half hour away, offers WWTC's main campus, plus University of Wisconsin-LaCrosse and Viterbo University.

Employment opportunities are varied. VMH is the county's largest employer, followed by Organic Valley in LaFarge, the world's largest organic dairy marketing business; S&S Cycle, in Viola, manufacturing Harley Davidson accessories; Magic Cabin Dolls; Elegant Stone; Nelson Muffler; Toman Tool, Wal-Mart; etc. in Viroqua. Plus, many small businesses serve the general community and the tourist trade, which is enhanced by the existence of the large Amish population. Dairy farming is practiced in this area, and apples and specialty crops such as organic produce are also raised.

Housing consists primarily of single-family homes - either in town or in the country. Apartments are available also. Land and home prices are some of the lowest in the country. Excellent nursing homes and other care facilities are available.

There are many churches, charitable and social organizations, political and environmental groups, and recreational opportunities in the area. Arts events and community theater productions and diverse entertainment are presented in Viroqua's historical Temple Theater. A rich music and dance culture thrives. Viroqua and surrounding towns all have interesting specialty shops, local restaurants, and general services. Viroqua also boasts a farmers' market and a common market place, Main Street Station, with shops and seasonal events. Viroqua itself gained fame in The Wall Street Journal for its efforts to preserve and enhance its downtown.

The geography features rolling hills and deep valleys, streams and rivers, winding roads, and a rural landscape, with easy access to cities such as LaCrosse (30 miles), Richland Center (30 miles) and Madison (100 miles).

Life here is slower-paced than in more populated areas. People still know and care for their neighbors. Individuals can become involved in their communities and have the opportunity to make a difference.

The population is historically Scandinavian with a smattering of other nationalities. A mix of people from all over the country now live and work in this area, and newcomers are seen as an asset. Today a large Amish community prospers on farms surrounding the area's towns.