About Viroqua

Southwestern Wisconsin is a desirable area in which to live, work, and raise a family. Viroqua is the county seat of Vernon County. It is prospering and growing, but it is still small-town America at its best. The town of Viroqua has a population of over 5,000, with a wide rural service area.

Schools (including excellent public schools, religious schools, a unique Waldorf School as well as a Youth Initiative High School and other specialty schools) offer a superb education. Western Technical College has a campus in Viroqua, offering associate degrees in many fields and also lifelong learning classes. La Crosse, one-half hour away, offers WTC’s main campus, plus University of Wisconsin-La Crosse and Viterbo University.

Employment opportunities are varied. VMH is the county’s largest employer, followed by Organic Valley, the world’s largest organic dairy marketing business; S&S Cycle in Viola, manufacturing Harley Davidson accessories; Elegant Stone Products; Cummins Filtration; Wal-Mart; etc. in Viroqua. Many small businesses serve the general community and the tourist trade, which is enhanced by the existence of a large Amish population. Dairy farming is practiced in this area and apples and specialty crops such as organic produce are also raised.

Housing consists primarily of single-family homes - either in town or in the country. Apartments are also available. Land and home prices are some of the lowest in the country. Excellent nursing homes and other care facilities are available.

There are many churches, charitable and social organizations, political and environmental groups and recreational opportunities in the area. Arts events, community theater productions and diverse entertainment are presented in Viroqua’s historical Temple Theater. A rich music and dance culture thrives. Viroqua and surrounding communities all have interesting specialty shops, local restaurants and general services. Viroqua also boasts a farmers’ market and a common market place, Main Street Station, with shops and seasonal events. Viroqua itself gained fame in The Wall Street Journal and Mother Earth News for its efforts to preserve and enhance its downtown.

The geography features rolling hills and deep valleys, streams and rivers, winding roads, and a rural landscape, with easy access to cities such as La Crosse (30 miles), Richland Center (30 miles) and Madison (100 miles).

Life here is slower-paced than in more populated areas. People still know and care for their neighbors. Individuals can become involved in their communities and have the opportunity to make a difference.

The population is historically Scandinavian with a smattering of other nationalities. A mix of people from throughout the country now lives and works in this area, and newcomers are seen as an asset. Today a large Amish community prospers on farms surrounding the area’s towns.

To learn more about Southwest Wisconsin and Vernon County, please visit:

City of Viroqua

Viroqua Area Schools

Viroqua Food Coop

Vernon County Website

Vernon County Broadcaster

Pleasant Ridge Waldorf School

Youth Initiative High School

Kickapoo Reserve