To inspire patient-centered, compassionate care in our community.
To be the trusted healthcare partner that delivers exceptional care to every generation.
Vernon Health is entering an exciting new chapter, building on our legacy of compassionate, patient-centered care while embracing innovation for the future. As an independent healthcare provider, we remain dedicated to delivering exceptional, personalized care to our community. Our refreshed brand reflects our commitment to growth, accessibility, and the evolving needs of the patients we serve. We worked with employees and the community to develop the new look through data and input, ensuring the refreshed brand truly reflects who we are and what matters most to those we serve.
More than just a new name and look, this transformation strengthens our mission to provide high-quality healthcare close to home. With expanded services, cutting-edge technology, and a continued focus on our community’s well-being, Vernon Health is here for every generation—today and for years to come.
Independent healthcare, purpose-built
for the people it serves.
Healthcare professionals
serving with commitment
and compassion.
Health journeys supported with heart, knowledge and connection.
Expanding access, enriching
lives, and building a
healthier future—together
The transition to Vernon Health reflects the organization’s growth and future vision while honoring its legacy. This change was guided by community and staff input to ensure the new identity continues to represent compassionate, patient-centered care.
The logo features a bold “V” for Vernon, surrounded by human-like figures symbolizing people and community, and a central cross representing healthcare. It stands for strength, connection, and compassionate care.
Yes. Vernon Health continues the same mission, leadership, and commitment as VMH. The name and look have changed, but the dedication to personalized, high-quality care remains unchanged.
Vernon Health’s mission is to inspire patient-centered, compassionate care in our community, ensuring that care remains local, accessible, and rooted in trust.
Starting in 2021, the organization began assessing the need for a refreshed identity. Feedback from staff and the community played a key role in shaping the new brand, ensuring it aligns with the organization’s values and future goals.
Vernon Health is grounded in six core values: Compassion, Excellence, Collaboration, Integrity, Accountability, and Sustainability. These guide every interaction and decision.
Vernon Health encompasses the hospital, clinics, and pharmacies—unified under one mission to provide exceptional, community-focused care across all locations.
As an independent provider, Vernon Health is committed to expanding access to care, enriching lives, and building a healthier future for the region through personalized services and strong community partnerships.
Patients and the community will see a refreshed logo, updated signage, and consistent messaging—but the same trusted providers and care teams will remain, delivering the same quality service.
Community involvement ensured the new identity genuinely reflects the people Vernon Health serves. The organization believes that meaningful change must be shaped by those at its heart—patients, staff, and neighbors.
Emergency Department opened.
Acquired Kickapoo Valley Medical Clinic in Soldiers Grove.
Acquired Bland Clinic in Westby and Hirsch Clinic in Viroqua.
Three-story addition to the hospital, including the Emergency Room.
Acquired La Farge Medical Clinic.
Medical Office Building added into the Hospital.
Moved Hirsch Clinic moved into the Medical Office Building.
Acquired Solar Town Pharmacy in Soldiers Grove.
La Farge Clinic rebuilt into new facility.
Buildout of Physical Therapy, Occupational Therapy, and Speech Therapy on the 3rd floor of Medical Office Building.
GI buildout completed.
Hospital kitchen and café remodel.
Surgery Suite added and Operating Room updated.
2nd South Hospital remodel.
Emergency Room remodeled.
Imaging remodel, including updates to mammography and X-ray services. Room.
2021: VMH assesses the need for an updated brand.
2022/2023: New Mission, Vision, and Values introduced, along with a strategic plan to guide future development.
2024: Input from staff and community helps shape a new identity while honoring VMH's legacy.
2025: Launch of the new brand, transitioning to Vernon Health.
